With 95 percent compliance to the stringent Green Leaf Environmental Standard, Rocktail Beach Camp has become the first camp, hotel or lodge in Africa to receive the Platinum Leaf Award.

The award was presented by Dr Ian Player to Safari Adventure Company (a brand within Wilderness Safaris) at a ceremony at Indaba in Durban.

The Green Leaf Standard is a measure for environmental, social and economic impacts in the tourism industry. Without compromising quality and the experience, the Green Leaf Environmental Standard measures the effects of consumption on the environment while inspiring environmental and social change.

Safari Adventure Company hopes to include more of its camps in the Standard, as responsible environmental consciousness is one of the company's primary goals.

Safari Adventure Company said it encouraged all other safari operators, hotels and companies to engage in environmental best practice, for the future of our wilderness areas, our children and our spirit.